Have you heard? Gap and Threadless are teaming up for a series of "TIY" (T-It-Yourself) tutorials, with a new one posted every Friday on Gap's Facebook page. Photo instructions will demonstrate how to turn old shirts into fun accessories including flip flops, laptop sleeves, and beach bags. I'm curious to see what they come up with. See the flip flop project here.
The idea, according to the PR email I received, is for us to make crafts with our old t-shirts so we'll have more room to fit Gap's new Ts into our wardrobe. I'm not sure the campaign will cause me to buy t-shirts, but this photo is inspiring me to finally remove January's last remaining flecks of old nail polish from my toes and paint them pink.
The idea, according to the PR email I received, is for us to make crafts with our old t-shirts so we'll have more room to fit Gap's new Ts into our wardrobe. I'm not sure the campaign will cause me to buy t-shirts, but this photo is inspiring me to finally remove January's last remaining flecks of old nail polish from my toes and paint them pink.
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